SELECTED PROJECTS
Petco Health & Wellness Company
Nationwide Store Launches
Project Details: Managed a comprehensive launch timeline, overseeing milestones from initial marketing briefing to the timely release of creative assets and successful execution of store launch events, ensuring a smooth and impactful introduction of Petco's expanded presence in the market.
Hilton Los Angeles, West & Co Dining
New Restaurant Branding
Project Details: Successfully coordinated the design, marketing, and implementation teams to ensure a cohesive and captivating brand identity that resonated with the target audience, resulting in increased customer engagement and brand recognition.
ESPN & Axiom Foods
MMA Protein Study Video Series
Project Details: A natural products company held a double-blind study called “The Plant Vs Animal Protein Challenge”, where for 6 weeks, 11 MMA fighters took part in the 1st pro-athlete rice protein vs. whey protein clinical trial. In the study, 6 fighters took rice protein daily while another 5 took whey protein, and then all trained equally. The results showed that the benefits of the rice protein were equal to the whey protein benefits.
In2Ride EZRaider Electric ATVs
Program Planning and Execution
Project Details: Successfully introduced the EZRaider electric ATVs in the United States and Dubai. Program planning, delegation and execution from introduction to deployment. Planned and spearheaded the branding, sales efforts, product demonstrations, online presence, social media marketing, customer segmentations and more.
VCA Animal Hospitals
Company Rebranding
Project Details: Established a streamlined process and skillfully managed cross-functional teams including design, production, and printing, ensuring a seamless execution of the rebranding strategy that resulted in a refreshed visual identity for VCA and its successful implementation across various marketing collateral.
Axiom Foods, Inc. Plant Proteins
Tradeshow Creative Program Management
Project Details: Planning, execution, and overseeing the design and production teams to create a captivating 20'x20' tradeshow booth while overseeing the delivery of 122 printed collateral items, packaging and video projects, ensuring a cohesive and impactful brand presence that effectively showcased the company's offerings to its customers worldwide.
Coldwell Banker
Floorplans and Virtual Staging
Project Details: Coordinated a comprehensive floorplan measuring project for a large commercial property, overseeing tasks such as photography, laser-measuring, architectural plans drafting, and the implementation of Photorealistic Virtual Staging, resulting in accurate representations of the property and visually compelling depictions of potential finished spaces.
Blue Pheasant
Annual Product Catalog
Project Details: As the project manager for a large annual product catalog project, I skillfully oversaw activities ranging from project kickoff and timeline creation to client management, asset collection, layout design, and production coordination for a creative agency, ensuring a seamless and visually captivating catalog that effectively showcased the client's diverse product offerings.
Warner Bros
The Matrix Limited Edition Collector's Set
Project Details: Effectively led and collaborated with the creative team, packaging team, and Warner Bros representatives to oversee the end-to-end process of creating unique Metrix limited edition collector's sets, from design conceptualization to printing and packaging, ensuring a high-quality and collectible product that delighted fans and met the expectations of all stakeholders involved.
Warner Bros
Friends Websites for 6 European Markets
Project Details: Coordinated and oversaw the design and creation of six websites for the TV show Friends, managing teams responsible for website design, asset collection, production, and programming, resulting in the successful launch of animated websites in six languages that engaged fans worldwide.
AT&T - Carson & Quinn
Line of High End iPhone Cases
Project Details: Successfully led the comprehensive branding project for AT&T's line of high-end, male-targeted iPhone cases, overseeing all aspects including branding efforts, packaging design, printing, production, leading to a successful retail launch nationwide.
Simply SoapBerry
Natural Laundry Detergent Retail Packaging
Project Details: Coordinated the design and production project for a line of natural soapberry laundry detergents, overseeing tasks such as branding, printing, online and retail marketing, and expanding the product line with strategic line extensions.
Fresh New York Produce
Fresh Produce Ecommerce Project
Project Details: Orchestrated the launch of an online store for a fresh produce delivery company, overseeing crucial elements such as design, programming, thorough testing, and a successful launch strategy that included impactful social media marketing campaigns.
Wellness MedX
Web Presence for a Wellness Clinics Group
Project Details: As the project manager, I effectively oversaw the seamless launch of a series of websites for nationwide wellness clinics, encompassing customized design, programming, thorough testing, successful deployment, and an integrated social media marketing strategy to promote their services and offerings.
Simply Rice Bite 'ems
Retail Packaging Project
Project Details: As the project manager, I efficiently coordinated the branding, design, printing, and nationwide launch of a line of boxes and bags of flavored Thai jasmine rice snacks, meticulously planning timelines and providing regular progress reports to ensure successful execution of the project.
FreshLife Tonics
CBD Oil Tinctures Retail Launch
Project Details: Successfully managed the creation, design, and production of a line of CBD retail bottles, overseeing every aspect from label design to printing, ensuring a seamless and visually appealing final product.
Axiom Foods Plant Proteins
Web Initiative & Client Portal
Project Details: Orchestrated the launch of Axiom Foods' website, encompassing a comprehensive literature product library, a secure client portal for orders, and a dedicated section for company branding assets, all while effectively showcasing the entirety of the company's products and offerings. I ensured a successful design and launch, delivering a user-friendly and informative online platform for Axiom Foods and its customers.
Piute Peak Fudge Bars
THC Infused Confections Packaging
Project Details: Coordinated the custom design, branding, and printing of a line of retail packaging for high-end THC-infused chocolate confections, ensuring compliance with food-safe packaging regulations and incorporating specific marketing messages to captivate the target audience. Through meticulous attention to detail, I facilitated the creation of visually stunning packaging that conveyed the allure and quality of the products within.
Neon Poker
Online Portal for Poker Game Lovers
Project Details: Oversaw the launch of Neon Poker, a captivating website tailored for online poker enthusiasts, managing the entire process from concept to execution. This included creating unique and fresh branding, producing engaging video ads, developing custom graphics, and ensuring a seamless design, programming, testing, and ultimately a successful launch that catered to the target audience's gaming experience.
Sacred Garden Designs
Company Website & Portfolio
Project Details: Skillfully coordinated the launch of a visually stunning website for a custom landscaping company specializing in high-end luxury homes. This encompassed thorough research, meticulous design work, creating an impressive portfolio to showcase their craftsmanship, and ultimately executing a successful launch to attract their target clientele.